If you’ve walked around San Francisco, you’ve probably seen them. An eco-friendly and comfortable wool shoe, Allbirds has already developed a cult following in the tech world.
Venture capitalists, entrepreneurs and several people on TechCrunch staff wear them. I’ve never worn a pair but TC’s Megan Rose Dickey, Josh Constine and Andrew Sweeney had good things to say about their shoes.
Hoping to be more than just a fad, Allbirds is now raising $7.25 million in additional funding in a round led by Maveron. Other investors included Lerer Hippeau and Slow Ventures.
They’re also releasing new shoe colors in their existing popular style. Light red and dark blue will be in styles for women. Men are getting light green and black will be available for everyone.
“We don’t think of ourselves as a fashion brand” said Allbirds co-founder and co-CEO Tim Brown, a retired New Zealand soccer player. They aimed to create “comfortable, functional, simple footwear.”