Social media worst practice list of doom
Don’t
- Talk politics or religion – Don’t do it. Ever.
- Go feral – Don’t post rants or gripe when things don’t go your way. Avoid a catastrophe.
- Spam – Post as often as you have good quality information to share. What would someone who has had a long day at work be interested to see?
- Respond hastily – Well thought out & correct answers are vital. Never post angry.
- Bash competitors – Focus on your customers, then you. Not your competition. Rather than say what is wrong with your competitors X,Y or Z talk instead about your product or service and how it solves problems.
- Self-promote all the time – Instead use the 80/20 rule: 80% of your posts should be helpful and informative, 20% can be promotion.
- Be conservative – This is your opportunity to speak directly to your customers. Be outgoing & engaging.
Now that you can avoid pitfalls, let’s dive into social media best practice.
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