Source: www.business2community.com
It is in the best interest of every business owner to have a good web marketing strategy. However, the truth is that even with the greatest efforts, many business owners do not achieve the result they want when it comes to their websites. In order for a website to appear high in search engine results, there are series of steps website owners must make. Unfortunately, many are not dancing to the song of success, making a series of wrong steps as far as good web marketing is concerned. Therefore, we will here give you a few tips on how to create a tailored web marketing plan for your small business.
What should you do in order for your website to rank high in search?
Firstly and most importantly, you need to select a keyword you want your website to rank for. This is the most basic research you’ll have to do, aside from competitive and market research. This can be done through 3 simply steps:
Start narrowing the list down by first eliminating all the keywords that have small search volume and no search volume at all. Later, take out all the keywords that imply information or noncommercial search, such as:
Information
Free
Where
Why
How
Who
Comparison
Wiki
Blog
Books
Video
Picture
Images
Case study
Research
That’s it, now you have the final list of keywords you should go after.